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管理学Essay范文选节:

In this increasingly globalization world, communication plan has a big role in keeping up with the trend of business. Every minute broadcasting of advertisement in the TV costs the company a huge amount of money. In a minute, an organization clear up why the customers should buy their products in the advertisement with a very meaningful, clear-cut and precise information about the product of that company. That is how a communication skill is so important in a company.
 
Analyze the context:
Communication Plan and Identification of the Message:
In the case of organization, there should be a formal way of communication between the employers and the employees. Now, although profit maximization is the ultimate goal for an organization, GB group sets its new objectives which specifies that they will reduce their operation cost by relocating their IT department and Customer support team to a new location within a year. A company relocates for some reasons like to reduce the objection of customers, a more productive work environment, higher effective organization, lower wage and related expenses, job satisfaction, improved business functionality. It is realistic, measurable(because only two department is relocated so the reduced operation costs can be measured) and achievable because they have narrowed down the time limit and also the portion that will be relocated to reduce the operation costs as such this is a clear objectives of a company. The followings are the program of work that has been planned right after the Annual Report of the company, and it has shown that Costs from IT department and Customer service is not significant to the profit rather it is significant to the losses of this company. In the communication Audit and Mission statement the message will be like "Within a year and half we are planning to cut the operational costs by 20%".
 
工作项目和交流策略:——Program of Work and Communication Strategy:
 
Periodic Print Publications; This session is more like brainstorming the communication materials. As transition will be done without hurting the operational function of a company, so company must shed some light about the costs that it has incurred due to the IT department and Customer service department. In this monthly publications the company's Chief Operating Officer would draw some highlight on long term goal of this company, at the same time how this goal is not achievable due to the costs of those departments, and at the end it will discuss how cheaply this service can be achieved from other places of the world. This will be communicated all the employees of these two departments and only the leaders of other departments.
 
Online Communications; With this program of online communication with the employees of those departments, COO would be able to get current reflection of the period print publications from the employees and get to know how they react to this publications. Thus, COO can motivate the employees to work benevolently for the organization and at the same time they will not get shock by the news that this company is relocating those departments to other country. This communication will be done through online connection with the managers and some of the leaders of every departments.
 
Meeting and Conference Materials; From the online communication, many employees would share his argument against the news they had come across from periodic print publications. Thus, there will held a meeting with certain number of employees to present how these costs is not supporting organization to achieve its long term goal. COO will use all financial data, other related information and analysis to validate his argument for the claim that these two departments have been incurring a huge expense to make the company's dream come true. This is communicated only with the managers and some leaders of the workers' group.
 
Media relations and Public relations materials; Whatever happens internally so far should not go in the media because this will have a negative impact to the investment world. Rather in the media, COO will emphasize on expanding their business by efficient use of the resources. Efficient use of the resources would not be a total lie false if COO actually means that they will relocate their two departments to a new country. This is communicated through the newspaper, with the logo of this company.
 
Marketing and Sales tools; COO will use their marketing group to understand how effectively customers services can be delivered from a different country and find out the related costs of shifting to a new office. This process will start right at the beginning of the objectives. However, marketing people may not know about the relocation rather they will think that the company is expanding its business to a new country as a result they will not leak out this information to other employees which will create an operation loss for the company.
 
Legal and Legislative Documents; While communicating with the employees, COO will be addressing their issues with the legal adviser to get the legal license of doing their service from a different nation. This will be done right after the economic costs are measured and resulted to be less than the costs of continuing the IT and Customer service operation from the existing location.
 
Committee and Board of Directors; COO will also have to communicate with the Board of Directors' about the implementation of the plan in every week.
 
Surveys; After few months of injecting the information through the Publications, Online communication, and Presentation of the facts to the employees and their department's leader, the COO will conduct a survey, where there will be some options of how their employees would like the company to achieve its long term goal. Surveying employees will be started in the 6th months of the project. So, in the initial stage there will be only objectives type survey, however, later they will be asking for comments on definite answer. Here as all the employees already been injected with the information that IT department and customer service department is not doing good and also as there are some other ways to cut the costs. The employees themselves will give the recommendation that those departments should be relocated to achieve its objectives and the long term goal of this company. So from 6th month onward every fortnight, on behalf of COO, a survey will be conducted so that at the end of 9th months all the employees come into a same conclusion of relocation.
 
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The evaluation of the communication would be analysed through the survey reports and at the same time the other financial monthly data of client acquisition costs, reduction of IT related costs, and of course the turnover rate. Because if these costs have reduced significantly and at the same time, survey result is showing that the employees are thinking positively for the company then COO is successful in communicating with the employees in an efficient ways so that it has not affect the operation of the company. COO must see the turnover rate, cause this rate should be little higher than the previous year but for sure it should not be too much high.
 
Recommendation: There is a high chance that turnover rate will increase as the relocation process if under process though it is not said directly in the publication or other means of communication with the employees. In this case, the best option would be to recruit foreign nationals from those country where the department will be shifted within a year and half. Here the keyword is when a company decide to relocate for operational costs it means that country wages are cheap, there are more advanced technology with lower costs, or the country is developing. In any case it says that there are huge number of employees who will be from that country. In addition to this, COO can pose a condition with the recruitment process that the new employees must be able to stay on that country. Thus relocation will not trigger higher turnover rate and these employees will know the function of these departments and how they work as such the learning curve will be achieved right before the relocation actually occurred.( Source: Jackson, D, (1998))
 
In 2000-2002, one research of B?hlin, Wigblad, McCluskey showed that 26 companies had to relocate to get the advantage of the operational costs against their competitors and 80% of their respondent reported that productivity has increased in 1 and half years and 70% of their respondent reported that quality can be regained with some years after the 1 and half year of the relocation. (Source: B?hlin, Wigblad, McCluskey, 2002)
 
Certificates and Awards; In the meantime, the company can arrange an Award functions to recognize the best employees for different departments. As IT and Customer department employees will be present there so they will know how much lack they have in their skills to match up with the other departments of the company.
 
Annual reports; In the annual report, a new objectives of how much operational costs will be reduced from the company would be placed. By this time it is easy to calculate the reduction of the operational costs.
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