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Apple Inc, established in 1976, was an American multinational corporation that produces the computer and software products. The best-known products Apple are Mac compters, the iPod and the iPhone. Apple Inc was established in California and it has about 35,000 employees in the world and the sales of each year can be up to 32.48 billion U.S. dollars. Fortune Magazine regards Apple as the most admired company in the world in 2009 (Abed, 2017).
Apple focuses on pursuing excellence and innovation and Apple pays much attention to cooperation. It is committed to developing in a stable step and accept risks when deal with financial investment. It is devoted to share dividends with their shareholders and maintain a permanent relationship with their shareholders. Apple is committed to developing in a stable tempo and offers the customers the products which they truly need, and therefore, Apple’s production phase is short and delivers the new products to the market every year. The mission of Apple is to create the best mobile phone to their customer in the world Market (Abed, 2017).
The decision making of Apple Inc is rather strategic. Under such wise decision, the current situation of Apple is truly optimistic. Nevertheless, Apple is also faced with several threats, therefore, Apple take positive measures to device more wise decisions and overcome the difficulties and gain considerable profits.