The Impact of Modern Technology on People’s Shopping Habits
I.Thesis statement: The modern technology has affected people’s shopping habits by saving them a lot of time, optimizing their decisions, and offering timely communication and feedback.
II.Saves consumers the trouble of traveling a long distance and waiting
A.The conventional shopping practices of going to a shopping mall
1.Travel a long distance
2.I have to wait in line
B.The online shopping
1.My experience of directly log onto the official websites
a.Jifeng, Sulin, & Han, p.1132
III.Much easier for consumers to communicate
A.Acquire more information in decision making
1.Share shopping experience
a.Jothi & Gaffoor, p.576
2.Acquire other customers’ feedback
3. Consult with the sellers immediately
a. Jothi & Gaffoor, p.576
IV. Better shopping decisions
A. Get numerous information about the prices and products by typing in the keywords (screenshot of Amazon)
1. My experience of using “Similar products” and “product review”
B. Get more transparent product and pricing information
Clemons, E. K. (2008). How information changes consumer behavior and how consumer behavior determines corporate strategy. Journal of Management Information System, 25 (2), 13-40.
Jothi, C. A., & Gaffoor, A. M. (2017). Impact of social media in online shopping. ICTACT Journal of Management Studies, 3(3), 576-586.
Jifeng, L., Sulin, B., & Han, Z. (2012). The effectiveness of online shopping characteristics and well- designed websites on satisfaction. MIS Quarterly, 36 (4), 1131-1144.